Creating A YouTube Advert

Creating A YouTube Advert

If you run your own business you are probably well versed in the importance of marketing, or more specifically video marketing, or even more specifically Pay Per Click Video Marketing (also known as TrueView ads) but the vital thing you might be missing, is someone to make the video! This is where we swoop in…

To give a brief understanding of what TrueView ads are (or Youtube ads or PPC videos or whatever you want to call them) we’ve nicked a quick overview from the almighty Google itself:

“TrueView video ads are an exciting and interactive way to engage your customers on YouTube and across the web. You can create and manage your TrueView campaigns right in Google AdWords, and have control over where your TrueView ads show up, when they run, and who sees them.

The beauty of TrueView ads is you pay when a viewer watches 30 seconds of your video (or the duration if it’s shorter than 30 seconds) or engages in other video interactions, such as clicks on the call-to-action overlays (CTAs), cards, and companion banners. A “Skip ad” button lets viewers opt out of watching the video.

Advertising with TrueView provides these added benefits:

  • Tell your story. You’re the expert of your business, so share your expertise with the world. Be personal. Put the camera on yourself and explain how your product or service can benefit your audience. Show them why they should care about your product or brand.
  • Reach just the right audience. Every month, more than 1 billion people visit YouTube and watch over 6 billion hours of YouTube videos. Reach your customers on YouTube by topics, keywords, or demographics like “women under 35.”
  • Create a video campaign in only a few minutes. Create your account, create or upload your video ad, reach your audience, and you’re on your way to telling your story to the world.
  • Measure your success. Figure out if you’re reaching the right audience. Check your AdWords account to track views, costs, and budget details. Visit the “Analytics” tab in your YouTube account to learn more about your viewers. For example, you can tell which videos your customers are watching and for how long.”

There’s no doubt that TrueView ads are an effective way to reach customers and track your progress. Online video marketing is increasingly becoming more and more popular but if you don’t use your video to it’s fullest potential then you’re wasting your money.

If you’re a bit savvy in the marketing world but don’t know the first thing about video production, then get in touch and we’ll discuss a concept for your TrueView ad!

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